Google and Meta bosses accused of having made an anti-competitive agreement – rts.ch

Google and Meta bosses accused of having made an anti-competitive agreement – rts.ch
Google and Meta bosses accused of having made an anti-competitive agreement – rts.ch

Top executives from Google and Meta (Facebook’s parent company) were directly involved in an illegal 2018 deal to cement their dominance in the online advertising market, according to US state charges .

A coalition of states led by Texas filed Friday in a New York court a new version of the text of the lawsuits initially launched against Google in December 2020.

According to their accusations, the online search giant sought to oust all competition by manipulating advertising auctions – the ultra-sophisticated system that determines which advertisements are displayed on web pages based on the user’s anonymized profile.

The legal documents revealed on Friday clearly refer to Google bosses Sundar Pichai and Philipp Schindler, as well as Sheryl Sandberg for Facebook, even though her name is crossed out with a thick black line.

“These negotiations resulted in September 2018 in an agreement between Google and Facebook signed by Philipp Schindler, vice-president and director of sales and operations of the advertising branch of Google, and Madame (name crossed out, editor’s note), director of operations and member of the board of directors of Facebook, who had herself for a time led advertising at Google”, detail the state prosecutors.

Fears of an alternative system

Google CEO Sundar Pichai also personally approved the terms of the agreement. The complaint cites an email from Sheryl Sandberg to Mark Zuckerberg, where she describes the project as “strategically very important.”

According to the prosecution, Google was concerned that an alternative system for allocating advertising space was being adopted too widely, allowing site publishers to circumvent its commissions. The Californian group would then have convinced its neighbor to form an alliance.

“The non-exclusive agreement with Google and similar agreements we have with other auction platforms have helped strengthen competition for ad placements,” said a spokesperson for Meta, the parent company. from Facebook.

“These professional relationships allow Meta to provide more value to advertisers while compensating publishers fairly: everyone wins,” he continued.

The two giants of technology, like Apple and Amazon, are accused of abuse of dominant position by a growing number of authorities in the United States. Google held 28.6% of the global digital advertising market in 2021, according to the firm eMarketer, just ahead of its neighbor Facebook and its 23.7% share of the cake.

ats / fgn

TAG: #Google #Meta #bosses #accused #anticompetitive #agreement #rtsch

 
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